SEM
Search Engine Marketing or (SEM) refers to the two main internet marketing activities; Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising. Though both activities involve very different strategies and tactics, they both work very well together and the information gained from one activity can be greatly beneficial to the other. SEO’s primary focus is in improving a websites rankings in the major search engines for the website’s target keyword phrases. SEO requires a lot of work and a lot of patience but in the end its payoff can be tremendous. A number one ranking for a popular keyword phrase can drive a tremendous amount of free, well targeted traffic on an ongoing basis. PPC advertising on the other had does not require as much work as SEO and its benefits can be seen immediately. PPC allows advertisers to specify what keywords they would like to have their ads shown when a user searches for their keyword. The advertiser only pays when their ad is actually clicked on, not when it is shown. The difference between these two marketing activities is that when you stop spending money on PPC your traffic stops as well. Whereas with SEO the money you spend today is more of an investment in your website, like paying for a professional design, that will pay dividends in the future when current activities continue to drive free traffic to the site in the future. That being said if you stop your SEO initiative sooner or later your traffic will decrease but it is not like PPC where the traffic stops immediately.
At Cylon Corporation we believe that the best internet marketing strategies need to focus both on PPC advertising and SEO. There are several reason for this, the first being that PPC provides immediate traffic that can take months for SEO to begin driving. As more traffic begins to come from your SEO efforts you can begin reducing you PPC ad spend. The second advantage that SEM offers is that much of the data gathered during a PPC campaign can be very helpful to your SEO efforts.
At Cylon Corporation we have been providing clients the highest level of SEM services since 2004. Contact Cylon today to find out how we can help you get the most out of your internet marketing.